The Making of Potty Time: Part Three

 Creation and Implementation

I recently sat down to a great phone chat with co-creator of Signing Time, Emilie Brown, and also listened to a radio interview Rachel Coleman did, to learn more about the creation of Potty Time. You can read the back-story to Signing Time HERE and the first installment of the interview with Emilie HERE.

 What was the creation of Potty Time like?

As we talked about in PART TWO of this series, from the very beginning of Signing Time (even from year one!) many requests for a potty training show were rolling in. But Rachel freely admits that she felt resistant to teaching signs for bathroom words and singing about bathroom words.

However, once Rachel and Emilie realized there was a big need for a potty training approach that taught kids about their amazing bodies, and how they needed to listen to those bodies, Potty Time production was up and running.

Aaron de AzevedoThe creative process of writing “Look at you Grow” and “Your Body is Amazing” were easy for Rachel. But she still just did not want to write a potty song! So, the obvious answer was to pass on the job to their youngest brother, Aaron (who incidentally is in on the family business and helps with music production and sound design.)

So Aaron is responsible for “Uh-oh, It’s an Accident” and “The Potty Dance”, writing the potty songs as only a little brother can do (and we are very glad he did!).

You can listen to a radio interview with Rachel on the creation of Potty Time HERE.

How do you see Potty Time being used at home?

I asked Emilie what their vision was for Potty Time once it was created. How would families from all walks of life use it? The first hope of course was that families would start watching the video, using the signs, and integrating it into their potty training routines.

More than that though, the hope was that every family would have the support they need to have potty training be a great experience – with whatever method they choose – with a tool to help kids be excited about potty training and be successful in that process.

What about using Potty Time in childcare settings?

To the Signing Time folks, the most effective trainers are the parents because they can be the models. It’s a challenge for someone who is not the parent to be able to navigate something like potty training. If they are using Potty Time, that framework of positive messages and support can really help them be aware of the important messages that kids need.

Preschool children learning In daycare, there are often kids of all ages and developmental stages, so signing in general can be critical and very helpful. In addition, if the daycare uses media (like videos), Potty Time can make a difference for their kids more so than some shows that are purely for entertainment.

When it comes to preschools, most children are expected to be potty trained when they enroll. But this video isn’t just for kids who are starting to train. Even after potty training is more or less complete, you still have to deal with some of those bathroom things… like remembering to wash hands all the time! In this case, Potty Time can be an ongoing support to help newly potty-trained kids in a new environment.

Finally, it is Potty Time, after all! Let’s keep our sense of humor!

Just for fun, I asked Emilie if she had any funny stories to tell about the creation process. She had a few!

During production there were some pretty funny conversations about the products that would be used with Potty Time. The creation of these products is literally a fine art. So when something like the pee spot Hopkins makes in the board book isn’t quite the “right” yellow, a conversation has to happen. You can imagine the laughter from the illustrators, who probably weren’t quite accustomed to these sorts of… details in their work!

After Potty Time was created, the team hosted a preview party for all the kids who were involved in the show.  There is a song in the video called “Stop and Go” (to the bathroom), and by the end of the song, half the young audience was all lined up to go to the bathroom. Proof that the concept works, I guess!

In Conclusion

I hope you’ve enjoyed this behind the scenes look at Potty Time creation and all the love and effort that went into the production process.

As Emilie said, “Who knew that potty training could be so fun and tender? And that potty training could be another opportunity to strengthen the relationship between parents and their kids?”

That, in essence, is the Potty Time goal.

The Making of Potty Time: Part One

Potty Time Starts with The Signing Time Story

By Colleen Brunetti, MEd

We may have some people in our Potty Time community who don’t know the Signing Time story. Learn about the history behind this amazing series, and the people with a passion for bringing communication to all kids.

Rachel Coleman and husband Aaron welcomed their daughter Leah in December of 1996. When Leah was 14 months old they discovered she was profoundly deaf. Rachel and Aaron immediately began teaching American Sign Language (ASL) to Leah and by 18 months old it was clear Leah’s signed vocabulary was outpacing the spoken vocabulary of her hearing peers. People took notice, including Rachel’s sister Emilie, who began to also teach ASL to her infant son Alex.

Rachel, Leah and Lucy

Rachel, Leah and Lucy

A few years later, Rachel and Aaron had Lucy. Lucy was born with spina bifida and cerebral palsy, and doctors wondered if she would ever speak, never mind sign with her sister, Leah. As is so often the case, with the right love and support (and a little help from sign language), Lucy would grow to defy expectations and shine in her own way.

Throughout all this, Rachel and her sister Emilie teamed up to create a program that would teach sign language to children in a fun and playful way. In May of 2002 the first volume of Signing Time was released. Rachel, three-year-old Alex  (Emilie’s son) and four-year-old Leah taught signs set to music and simple animations.

The response was overwhelming, and word spread fast. Within a few years, people all over the United States, and even the world, wanted Signing Time in their homes, daycares, and pediatric practices. Children with communication needs, including Lucy, were showing tremendous growth. Families with typically developing children discovered Signing Time as the trend of signing with babies took off all over the country, and Signing Time was the perfect vehicle to meet these needs.

The formula for Signing Time and Baby Signing Time has been simple and profound: provide a tool for communication for families and teach kids values like friendship, responsibility, and compassion in a fun and interactive way.

10 years later, Potty Time came about. Following the same formula, Signing Time fans and people new to the brand alike were introduced to a fun and interactive way to teach children about the potty. More importantly, Potty Time teaches children to listen to and respect their bodies, and celebrate the amazing accomplishments they are capable of. Time to celebrate with your kid, teach a life skill, and get out of diapers? What could be better?!