The Making of Potty Time: Part One

Potty Time Starts with The Signing Time Story

By Colleen Brunetti, MEd

We may have some people in our Potty Time community who don’t know the Signing Time story. Learn about the history behind this amazing series, and the people with a passion for bringing communication to all kids.

Rachel Coleman and husband Aaron welcomed their daughter Leah in December of 1996. When Leah was 14 months old they discovered she was profoundly deaf. Rachel and Aaron immediately began teaching American Sign Language (ASL) to Leah and by 18 months old it was clear Leah’s signed vocabulary was outpacing the spoken vocabulary of her hearing peers. People took notice, including Rachel’s sister Emilie, who began to also teach ASL to her infant son Alex.

Rachel, Leah and Lucy

Rachel, Leah and Lucy

A few years later, Rachel and Aaron had Lucy. Lucy was born with spina bifida and cerebral palsy, and doctors wondered if she would ever speak, never mind sign with her sister, Leah. As is so often the case, with the right love and support (and a little help from sign language), Lucy would grow to defy expectations and shine in her own way.

Throughout all this, Rachel and her sister Emilie teamed up to create a program that would teach sign language to children in a fun and playful way. In May of 2002 the first volume of Signing Time was released. Rachel, three-year-old Alex  (Emilie’s son) and four-year-old Leah taught signs set to music and simple animations.

The response was overwhelming, and word spread fast. Within a few years, people all over the United States, and even the world, wanted Signing Time in their homes, daycares, and pediatric practices. Children with communication needs, including Lucy, were showing tremendous growth. Families with typically developing children discovered Signing Time as the trend of signing with babies took off all over the country, and Signing Time was the perfect vehicle to meet these needs.

The formula for Signing Time and Baby Signing Time has been simple and profound: provide a tool for communication for families and teach kids values like friendship, responsibility, and compassion in a fun and interactive way.

10 years later, Potty Time came about. Following the same formula, Signing Time fans and people new to the brand alike were introduced to a fun and interactive way to teach children about the potty. More importantly, Potty Time teaches children to listen to and respect their bodies, and celebrate the amazing accomplishments they are capable of. Time to celebrate with your kid, teach a life skill, and get out of diapers? What could be better?!